
Founder
Dr. James Willis, DDS
Dr. James Willis is the founder of the practice and the cosmetic dentist behind its Invisalign program. His clinical focus is the aesthetic work he loves most: full smile rehabilitation, custom porcelain veneers, porcelain and ceramic crown work, and Invisalign clear aligner treatment.
Where the training happened
Education & Training
WVU School of Dentistry
Doctor of Dental Surgery
His story
One community, one patient at a time
Dr. Willis did not set out to build a group of dental practices. He set out to earn the trust of one community, one patient at a time. He began his career in 2009, shortly after earning his Doctor of Dental Surgery from the West Virginia University School of Dentistry, stepping into a Virginia practice whose beloved founder had recently passed away. Many of those patients were still grieving, and he understood that he was not there to replace anyone. He was there to listen, to provide excellent care, and to earn his own place. Those years shaped a philosophy he still practices by: be gentle, be honest, and recommend treatment only when it genuinely improves a patient's health, comfort, function, or confidence. His approach is conservative and straightforward, with clear explanations, realistic expectations, no pressure, and no overtreatment. That standard now guides every clinician across Willis & Associates, the dentist-owned group he founded, including the team caring for Lynchburg families on Thomson Drive. Today his own chair time is devoted to the aesthetic work he loves most: full smile rehabilitation, custom porcelain veneers, porcelain and ceramic crown work, and Invisalign. A former member of the American Academy of Clear Aligners executive committee, he is the architect of the clear aligner program used across Willis & Associates, a group that has completed more than 1,000 Invisalign cases; here in Lynchburg it is delivered by Dr. Kim and Dr. Azevedo. An early adopter of dental technology, he served as a clinical test pilot for early AI-assisted diagnostic software. He also serves on the Board of Governors of the West Virginia University School of Dentistry Alumni Association, supporting the school that prepared him and encouraging the next generation of dentists. Outside the office, he lives in the Blue Ridge with his family, happiest somewhere on a Virginia mountainside.
Founder of the practice's clear aligner program
A conservative, tooth-preserving approach to cosmetic work
Believes great cosmetic dentistry should look like no dentistry at all
Clinical Focus
- Full Smile Rehabilitation
- Custom Porcelain Veneers
- Porcelain & Ceramic Crown Work
- Invisalign Clear Aligner Treatment
Recognition
- Member, Board of Governors, West Virginia University School of Dentistry Alumni Association
- American Academy of Clear Aligners (AACA), former executive committee member
- American Dental Association (ADA)
- Virginia Dental Association
- Academy of General Dentistry
- International Federation of Esthetic Dentistry
- Academy of Laser Dentistry
The same standard of care, right here in Lynchburg
Dr. Kim and Dr. Azevedo bring the philosophy and standards Dr. Willis built into every visit on Thomson Drive, cosmetic care included. Come see us when you are ready.
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